Design provide procedures for solving problems-as particular manifestations of an underlying structure of inquiry common to all designing. (Peter Grow, Design Thinking)
is about using the designer’s approach to solving problems and developing new design. A ‘Great Design’ is characterized by a deep understanding of the user, creative resolution of tensions, collaborative prototyping, and continuous modification and enhancement of ideas and solutions.
Experienced pattern recognition:
Creating ideas is one thing, choosing the best one for the situation at hand, is where the real brilliance or experience comes in.